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2. Avoid long sentences - try to keep your sentences to a maximum of 15-20 words. Email is meant to be a quick medium and requires a different kind of writing than letters.
3. Use proper spelling, grammar & punctuation - o email pede mais informalidade, mas atente-se à ortografia, gramática e pontuação. Emails with no full stops or commas are difficult to read and can sometimes even change the meaning of the text.
4. Do not attach unnecessary files - by sending large attachments you can annoy customers and even bring down their email system. Wherever possible try to compress attachments and only send attachments when they are productive. Além disso, você precisa de um bom antivírus para evitar de enviar à sua lista de contatos anexos com vírus.
5. Do not write in CAPITALS - when you write in all capital letters, this looks (and maybe sounds) to the recipient as if you were shouting. For emphasis, use asterisks or bold formatting to emphasize important words. Entretanto, evite excessos de cores ou gráficos em sua mensagem, because not everyone uses an email program that can display them.
6. Read the email before you send it - é importante ler o email antes de enviá-lo, justamente para evitar os erros de digitação, gramática e pontuação. Apart from this, reading your email through the eyes of the recipient will help you send a more effective message and avoid misunderstandings and inappropriate comments.
7. Don’t use the CC (Carbon Copy) function to copy your message to everyone - this is particularly true at work. These days everyone receives too much email. Unnecessary messages are annoying. If only a few people really need to receive your message, only direct it to them.
8. Use BCCs (Blind Carbon Copies) when addressing a message that will go to a large group of people who don’t necessarily know each other - assim como não divulgamos o telefone de alguém sem a sua permissão, também não podemos divulgar o email. É extremamente deselegante .For instance, when you send a message to 30 people and use the To or CC fields to address the message, all 30 people see each other’s address. By using BCC, each recipient sees only two–theirs and yours.
9. Do not overuse Reply to All - somente use Reply to All se você realmente precisar que your message to be seen by each person who received the original message.
10. Clean Up Emails Before Forwarding Them - Email Etiquette Tip - forwarding emails is a great way of sharing ideas, but make sure the original idea is not hidden in obfuscation.
11. Avoid Embarrassing Emails - leave the address field empty or address the message to yourself while you are still composing it. Only enter the final recipient when you are ready to send the mail.
12. Don’t write anything you wouldn’t say in public - anyone can easily forward your message, even accidentally. This could leave you in an embarrassing position if you divulged personal or confidential information. If you don’t want to potentially share something you write, consider using the telephone.
13. When in Doubt, End Emails with "Thanks" - sometimes you can be in doubt about how to finish your email, when you can’t decide what to write and have no idea what’s appropriate, end your message with a simple "thanks" that is never out of place.
Use essas sugestões as a starting point to create email etiquette rules that will help your team stay eficiente e professional.
Bye!
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